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Formulating the core Social Media strategy for the company
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Implementing the social media communication strategy across relevant social networks
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Managing Social Media Channels like YouTube, Instagram, Facebook, Twitter, LinkedIn, WeChat, etc
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Working with internal stakeholders to develop new content/concept ideas across different channels
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Planning of Marketing Strategies to help drive traffic and engagement
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Creating weekly/monthly summary of upcoming content, populate content calendars and distribute a schedule of content to internal stakeholders (Copy & Art teams).
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Acting as the face of the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
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Creating innovative marketing and social media campaigns.
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Expanding the company's social media presence on new platforms.
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Ensuring consistency in social media promotion.
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Monitoring trends in Social Media tools, applications, channels, design and strategy.